Birkdale built the regulars. Ormskirk is about to need its own. An app ties both together from day one, instead of starting the loyalty clock twice.
Slow Tuesday? Sorted.
Push sent 2:15pm: "Matcha's on us past 2, today only."
Right now a regular at Birkdale has no reason to feel like a regular the first time they walk into Ormskirk. An app fixes that before the doors even open.
Built to fit how Cove already runs. Walk in, no reservations, dog friendly, easy. The app just needs to match that, not fight it.
Digital stamp card that works identically in Birkdale or Ormskirk. No separate sign-ups, no "which shop are you a regular at" confusion.
Send a slow-afternoon offer, a new-menu-item nudge, or a weather-triggered "terrace's open" alert straight to phones, whenever it's useful.
Build the Ormskirk waiting list from Birkdale's existing customers before a single brick is laid. Launch day starts warm, not cold.
Optional order-ahead for busy walk-in periods, so "no reservations needed" doesn't mean "long queue" during the Saturday rush.
These are widely cited hospitality benchmarks, not a promise for Cove specifically. A properly run program tends to move numbers in this direction.
of hospitality operators running a loyalty program report a rise in repeat visits.
Square, Future of Commerce 2025more frequent visits from diners enrolled in a loyalty programme vs. those who aren't.
Applova, restaurant loyalty researchhigher average spend per visit among loyalty members compared with walk-in customers.
Paytronix loyalty researcha 5-point rise in retention has been linked to a 25 to 95% lift in profit, per classic retention research.
Widely cited retention benchmarkSourced from public hospitality and loyalty-industry research. Included as context for the category, not as a projection for Cove specifically.
Same underlying build (loyalty, stamps, a proper brand-first app) pointed at a completely different customer.
A full brand-matched app for tattoo studio client Jay: loyalty stamps, a referral scheme, a merch shop and gallery, built to feel native to the studio's cyberpunk-synthwave identity rather than a generic template.
Cove's app would be built the same way: same loyalty backbone underneath, completely different skin on top, tuned to Cove's own calm, sunlit, wellness-first brand.
See watagapp.co.uk →A short call is enough to scope the build against both sites and give you a fixed price.